Head Coach, Arsen.

I was born in the capital of Armenia, Yerevan.

When I was 10 years old, my father introduced me to boxing by taking me to the famous Olympic Boxing School named after the Olympic and three-time European champion Vladimir Yengibaryan.

(As a child, I was shy and gentle with delicate features.  In fact, I recall a shop saleswoman thinking I was a girl because I was wearing a winter hat which hid my short hair.)

Before meeting with the boxing coach, I was a little afraid because boxing seemed scary and rough. To my surprise, a man of about 65 came up to us and greeted us with a friendly smile. He became my first coach and a real teacher. I was getting more and more interested in boxing.

For the first two years, my studies focused solely on boxing techniques and tactics.  I read as much as I could on the discipline. Instead of competitions, we took exams on long boxing combinations with a partner in the ring. At the age of 12, I moved to the senior boxing group under another honored coach, with whom I trained for over five years.


At age 16, I realized I needed to change something, because I had recently experienced too many defeats. That was when my final coach appeared in my life. He was a 66-year-old man with a thin mustache, slicked back hair, very neat and expensively dressed, played poker, quoted books by heart, and was well versed in boxing. He was a gentleman, scholar, trainer, and amazing coach.

We trained as a small group of skilled boxers and I think that we stood out with our style and vision of the fight. After years of hard training six to seven days a week, 13-mile runs, sparring sessions, and numerous tournaments, my boxing level and IQ started to rise!

Once again I was back to winning tournaments and competitions. Even if I had a day off, I went to the gym and talked with my boxing friends and the coach (a lot). It was the school of life!

In 2007, I graduated with a Bachelor’s of Kinesiology from the “University of Physical Culture and Sports” in Yerevan, which gave me a sound understanding of how the body works and what is needed for optimal functionality.

At age 23, I was offered the position of Vice President at the same Olympic boxing school I had trained with.

I spent 10 years at the Olympic boxing school and learned how the entire system works … directors, ministers, trips to the other countries, meetings and paperwork. We had 40 employees including trainers and about 350-500 students in different regions of the country.

I also started to train children and conduct personal training with people who just loved boxing! I enjoyed the training process and loved to see my students’ progress.  I had a great group of children, ages 10-12 years, with whom we experienced many interesting and emotional moments. To this day, we are still very close.


I am happy that my boxing students have participated, and are participating, in the European and World Championships.

At the end of 2019, I left Armenia, flew to the United States, and chose beautiful Austin, Texas to be my new home.  Within one month, I became employed at South Austin Gym as a Boxing Coach, alongside Founder and CEO, Randy Palmer (Former World Champion and Professional Kickboxer). In addition, I won a city-wide “show-fight” in the Capital City Heroes.

Since it has always been important for me to follow my ideas and my heart, I decided to found Max Boxing Coach, with the help of good people and friends!

It is my priviledge and honor to bring the amazing benefits of Boxing to your doorstep.


~Arsen Hovhannisyan

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